The Detroit People Mover (DPM), an iconic part of Detroit, is an automated, elevated train system that serves downtown Detroit, Michigan. DPM was looking for a brand refresh & key messaging pieces to bring back the excitement to its riders. Our onboarding and audit process found incredible stories during its interview with key stakeholders. .As a symbol of Detroit's urban renewal and revitalization efforts, we paid homage to the vintage logo while adding a modern flare that will turn heads.