Chasing Light Photography
Anber, the creative force behind Chasing Light Photography, is known for her ability to capture more than just images – she captures emotions. Her portraits resonate with warmth, evoking a feeling of connection and intimacy. Her photography business is centered around this unique approach, with a focus on “chasing the light” to create evocative, heartfelt images that clients can truly feel.
"Crystal Cranes Media did the most amazing job helping me rebrand and relaunch my photography business. I had so many different ideas that were all over the place. Janeve sat down with me and we walked through what made my business special and unique. She took all those ideas and created a logo design and name that was PERFECT for me. She brought my vision to life!"
Anber Yeh
Obstacle
Anber needed a refreshed logo that not only represented her artistic vision but also encapsulated the essence of her brand. Her existing branding did not fully convey the emotional depth of her work or the warm, inviting mood she brings to every session.
Solution
We worked closely with Anber to extract the core themes of her photography and designed a personalized logo that reflects her passion for “chasing the light.” The new logo mirrors the warmth and emotional resonance of her work, aligning her visual identity with the impactful experience she delivers to clients. This rebranding enhances her professional image, positioning her to stand out in a crowded market.
Scope of Work
Strategy:
Discovery Session
Branding:
Logo Design
Brand Guidelines