
Third River Partners
Third River Partners is a consulting firm dedicated to delivering practical tools and solutions to strengthen leaders, create collaborative teams, achieve shared goals, and transform organizations. Their work is grounded in and powered by the Five Actions of Serving Leadership, an evidence-based style of leadership that increases engagement and enhances experiences for both employees and customers.
Obstacle
Third River Partners had an extensive and robust collection of frameworks and educational materials that showcased their depth of expertise and commitment to leadership development. However, this wealth of resources needed to be organized and streamlined to create a clear hierarchy, making it easier for clients to access, understand, and apply the tools effectively. Additionally, their brand identity, while rooted in a strong legacy, required a refresh to better connect with both seasoned executives and the rising generation of younger leaders.
Solution
Crystal Cranes Media collaborated with Third River Partners to execute a comprehensive rebranding strategy aimed at bridging the gap between established executives and the new generation of leaders. The rebranding and organizational efforts successfully positioned Third River Partners as a forward-thinkers. The streamlined presentation of their materials and the introduction of dynamic digital content have enhanced client engagement, broadened their appeal, and reinforced their commitment to leading differently, living differently, and making a difference.
Scope of Work
Strategy:
Discovery Session
Branding:
Logo Design
Visual Identity
Brand Guidelines
Expansion:
Podcast
Print Materials
Digital Graphics