Forever Truth
Forever Truth is a jewelry company that specializes in Bible verse jewelry and gifts, offering a range of rings, necklaces, and bracelets for both men and women. Each piece features scripture engraved on durable, hypoallergenic stainless steel, ensuring longevity and minimal maintenance. Founded by Kimberly Dirmann and her husband Jerry, the brand aims to share God's faithfulness and the power of the spoken Word.
Obstacle
The company discussed several pain points that hindered its growth and appeal. The brand appeared outdated, with a logo that failed to reflect the elegance and quality of its jewelry and their messaging missed highlighting their unique selling points. Their website was not optimized for conversions, resulting in missed sales opportunities, and the product imagery lacked a personal touch, making it difficult for customers to connect emotionally with the pieces. Brand awareness was also a struggle, especially in a crowded market.
Solution
To address Forever Truth's challenges, a comprehensive solution was implemented. The process began with a thorough discovery call, during which projection goals, overall direction, and strategy were mapped out in collaboration with the company's leadership. This informed the development of a new, user-friendly website optimized for conversions and showcasing the brand's unique offerings. The branding was updated to reflect the elegance and quality of the jewelry, including a redesigned logo that better represented the company's values and aesthetic. Clear, consistent messaging was crafted to effectively communicate Forever Truth's unique selling points and spiritual focus across all platforms. New product photography was taken, featuring personable images that showcased the jewelry being worn and emphasized the emotional connection to the scriptural messages. These combined efforts resulted in a cohesive brand identity that resonated with the target audience, improved online presence, and ultimately drove increased engagement and sales for Forever Truth.
Scope of Work
Strategy:
Discovery Session
Branding:
Logo Design
Visual Identity
Brand Guidelines
Expansion:
Photography
Web Design
Digital Graphics