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Celery City Landscaping

Celery City Landscaping is a family-owned business in Kalamazoo, Michigan, with a rich heritage dating back to the early 1900s. Founded by brothers Adam and Jake Vlietstra, they are fourth-generation landscapers who continue their family's tradition of working the land. The company offers comprehensive grounds management solutions, including lawn care, irrigation, landscape construction, and snow removal services, catering to both commercial and residential properties in the Kalamazoo area.

Mobile GR

Ben Franklin Transit

Detroit People Mover

Recent Projects

Obstacle

Despite their extensive experience and deep community roots, Celery City Landscaping faced challenges in attracting corporate clients. Their existing website and online presence were primarily tailored to residential services, lacking the professional appeal and targeted messaging necessary to engage business clientele.

Solution

Crystal Cranes Media collaborated with Celery City Landscaping to enhance their online presence and reposition the brand to appeal to corporate clients while honoring their Kalamazoo heritage. The revitalized online presence successfully positioned Celery City Landscaping as a leading provider of corporate landscaping services in the region. The company has since attracted attention from various businesses, facilitating growth and expansion into the corporate market.

Scope of Work

Strategy:

Discovery Session


Expansion:

Photography

Video Services

Web Design

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