Mobile GR
Mobile GR is a City of Grand Rapids department dedicated to providing safe, reliable, and affordable transportation options that enhance the city's economic development and overall quality of life. They manage city-owned parking systems and maintain key elements of the transportation and safety infrastructure in Grand Rapids and Kent County, working to increase access to diverse transit options such as walking, biking, carpooling, and public transit.
Obstacle
Mobile GR wanted creative ways to community important transportation information, such as rules of the road and available transit options, to the community. They sought to increase ridership and promote active transportation methods but needed engaging and accessible content to reach their audience.
Solution
We collaborated with Mobile GR to develop a series of video pieces designed to inform and inspire the community. Through brainstorming creative script ideas and partnerships in production, recording, and post-production, we helped Mobile GR communicate their message clearly and compellingly. The videos provided essential information while promoting diverse transportation options, ultimately supporting their mission to improve mobility and quality of life for Grand Rapids residents.
Scope of Work
Expansion:
Visual Storytelling