Patterns of Development
Kyle Gulau is a small developer with a passion for educating others on sustainable urban development. Through his podcast, Patterns of Development, Kyle breaks down the strategies of urban planners, developers, and architects, uncovering tools and tactics that listeners can apply in their own communities. Each weekly episode delivers insights in under 10 minutes, making complex development concepts accessible to a broad audience.
Obstacle
With an increase in podcast listenership, Kyle was ready to expand his platform and build a stronger brand identity that could support his future growth. He needed a cohesive brand strategy that would not only work across his podcast platform but also seamlessly transition to a website and, potentially, a published book. His current branding lacked the scalability needed for his evolving vision
Solution
We worked with Kyle through strategy and vision meetings to create a flexible and lasting brand identity. The new design is adaptable, crafted for both his current podcast and future expansion into a website and book. This branding ensures a professional, consistent presence across platforms, positioning Kyle for long-term growth as he continues to teach and inspire others in the development space.
Scope of Work
Strategy:
Discovery Session
Branding:
Logo Design
Visual Identity
Messaging
Brand Guidelines
Expansion:
Photography
Web Design
Digital Graphics