MDT
MDT is a financial technology company located in Farmington Hills, MI. They provide private cloud alternatives for core processing and IT needs that serve over 100+ credit unions across the nation.
Obstacle
Their yearly client conference, E3, is attended by over 300 members from over 57 credit unions nationwide. They required branding services that built upon its existing logo designs that would exemplify modern and innovative designs that showcase their top three themes: Engage. Educate. Empower.
Scope of Work
Strategy:
Discovery Session
Branding:
Visual Identity
Brand Guidelines
Expansion:
Visual Storytelling
Print Materials
Digital Graphics
Solution
After a few initial discovery meetings, we honed in on the tone and feel of the E3 conference. The overarching theme was urban, technological, and innovative, grounded in the MDT brand. Our goals were to establish a strong identity for E3, ensure cohesiveness in messaging and visuals, and create a memorable experience.
