Yes4Vets
The Yes4Vets Committee is a grassroots effort comprised of local veterans in the community and organized for the Veterans Millage that was to be on the ballot held in November 2023. The millage will generate over 1 million dollars to adequately fund the Kalamazoo County Veterans Service Office and provide 12,824 veterans the benefits and services they need.
Obstacle
Yes4Vets faced some real challenges while campaigning for the new millage in Kalamazoo County, especially since many people were unaware of what it was all about. They needed clearer messaging—both in writing and visuals—to help folks quickly understand their mission and get on board. A strong call-to-action was essential to guide supporters on how to get involved and spread the word. Plus, creating engaging videos that shared meaningful stories would empower the community to take action. These elements were crucial for raising awareness and rallying voters in support of the veterans' millage.
Solution
CCM was hired to create branding collateral, a new website, and videos for their campaign efforts. Three specific target audiences and campaigns were created for maximum exposure and engagement. Campaign efforts generated over 1.26 million video views, carried in all 87 out of 87 precincts, and passed with a 78% approval rating.
Scope of Work
Strategy:
Discovery Session
Expansion:
Photography
Visual Storytelling
Web Design
Print Materials
Digital Graphics